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2016—2026.
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Loewe x Suna Fujita AR Mirrors [2024]
Client: Loewe

Led concept, art direction, and user experience vision for a speculative AR experience inspired by Loewe x Suna Fujita. Developed the creative narrative and interaction journey for an immersive retail concept that brought the collaboration’s whimsical world to life, allowing guests to step into Loewe’s crafted universe through playful storytelling, surreal animated moments, and elevated digital touchpoints designed to deepen emotional connection with the collection.

Executive Creative Director:
Resh Sidhu

Senior Business Manager:
Ben Feuerstein

Head of Creative:
Leah Rubin Cadrain

Design Lead:
Zara Mahmood, Sean Lee

Partnership Lead:
Rusyl Ortilano

Lead Copywriter:
Enoch Lui

Head of Production:
Andrew Seleznov

Senior Producer:
Sophia Trilling

Sea of Wonders
An underwater dreamscape emerges from the Loewe storefront, transforming the building and surrounding streets into an immersive scene where time stands still.

Transforming City Scenes Into Magical Deep Sea Moments
As this whimsical seascape ripples up the store facade, giant sea creatures float and land around the building. One by one, these charming characters interact with passerby, inviting them to reach out and connect.

After dark, the entire scene transforms into a mesmerizing glowing deep sea light show.

A wave sweeps up the store facade, transforming it into an underwater dreamscape.

Our whimsical sea creatures move playfully in and around
the building.

Reach out your hand, and one by one, a sea creature approaches and interacts with you.

After dark, the scene transforms into a glowing bio-luminescent display.

Festive Façades
Inspired by the tradition of holiday advent calendars, let’s turn storefronts into exclusive AR product showcases for a limited window of time.

Storefront Windows Unveil AR Collection All Season Long:
Watch as shop windows swing open in AR, unveiling a new Suna Fujita item in a captivating deep sea scene. Tap to try it on instantly. What’s more, each In-person experience unlocks exclusive Loewe products for your permanent Bitmoji closet.

Scan the facade of the building to see an AR window open up, releasing a new product as sea creatures swim around it.

Tap the product to try it on in the selfie camera, becoming one of the first to wear the bag.

Every day, users unlock new exclusive digital keepsakes, such as one-of-a-kind merch for your Bitmoji avatar.