Led concept development and brand storytelling for CK Zero, a deeply personal passion project developed over two years for Calvin Klein during Raf Simons’ creative era. Imagined as the next chapter after CK One, the concept explored fragrance through futurism, sustainability, and molecular innovation, blending narratives of outer space, negative carbon missions, and proprietary scent technology into a bold new vision for the brand. While the project never reached market following leadership transitions, it remains one of the most expansive and creatively challenging concepts I’ve had the opportunity to shape.
Vice President Marketing:
Lauren Rooney
Marketing Director:
Justin Welch
Junior Marketing Associate:
Charles Garrett Borden
Creative Lead:
Zara Mahmood