Led creative art direction and storytelling for the development of Glossier You while at Firmenich, helping shape the fragrance identity and launch vision for Glossier’s first scent during the brand’s early rise in 2017. Crafted the foundational narrative and visual world around a fragrance designed to feel intimate, personal, and distinctly individual, building on the idea that scent should enhance who you are rather than define you. The work helped translate Glossier’s emerging ethos of effortless beauty into an iconic olfactive identity that would go on to become one of the brand’s most beloved products.
Vice President, New Business:
Lauren Reilly
Creative Director:
Amy Rueckl
Perfumers:
Dora Baghriche, Frank Voelkl
Design Lead:
Zara Mahmood